Professional Experience
My Professional Journey
Over three decades of turning ideas into software. From 8-bit machines to cloud-native architectures, I have built products that scale, teams that deliver, and systems that last.
Founder & Technical Lead
Ximplicity Software SolutionsLeading the technical direction of enterprise software initiatives while remaining hands-on in design and development. Combining technical leadership with direct contribution across UX/UI, frontend and backend engineering, AI integration, MCP-driven tooling, and complex API ecosystems.
Senior Full-Stack Engineer
Lurtis RulesDesign and development of AI-based solutions for inspection robots at refineries and chemical plants, in collaboration with Arix Technologies (Boston, TX). Building systems for non-destructive testing visualization and component management.
Founding Partner
Prodigy SolutionsFounded and built innovative products: a legal-tech CMS with AI, CRM, marketplace, and NLP chatbot for automated legal services; and Whatshop.pro, a WhatsApp Business API-powered commerce channel for local shops with PWA, queues, and loyalty plans.
Senior Software Developer
primion DigitekFunctional analysis and microservice architecture design (NestJS, NATS, Keycloak) for the Identity Manager. UX/UI design with Figma. Frontend development with Angular 12, NgRx, and PrimeNG. GitLab CI, Kubernetes, Docker, SonarQube.
Senior Software Engineer
NexploreFull-stack engineer and product designer. Angular 12 development with NgRx, GraphQL APIs with Apollo Federation, 3D visualization with Potree and Autodesk Forge, microservice architectures, and deployments on Google Cloud and AWS.
Innovation Manager
Ready Cares For YouDesigned and led development of an IoT product integrating a wearable, mobile app, and monitoring center for security and health services. Built microservices backend in Java with Event-Driven architecture, and Angular monitoring web application with GPS tracking, VoIP, and video.
Head of Essence Interactive Center
Essence GroupManaging Director of the Spanish facility of this Israeli IoT group. Led a multidisciplinary team responsible for marketing, UX/UI design, R&D of mobile and web apps, QA, and post-sales support. Developed B2B products for smart security, health care, and home automation.
General Manager & CEO
BetyByteFrom Art Director to CEO over 14 years. Designed and built advergaming, loyalty plans, and digital campaigns for Coca-Cola, Heineken, P&G, Danone, Telefonica, PwC, Accenture, and Indra. Managed teams of up to 50 people and millions of end-users across hundreds of projects.
Senior Designer & Developer
LuddooFreelance designer and developer creating interactive products, 2D/3D animations, and multimedia software. Co-created a free-to-play advergaming platform that was sold to Coca-Cola Spain, reaching 1.5 million active users.
The Origins
Dpicomunicación / Diario 16Founded Dpicomunicación, a design studio serving major Spanish media outlets including El País, Condé Nast, and Disney Spain. Won international awards (SND, Malofiej). Then worked as infographics designer at Diario 16 newspaper. Started programming at age 8 on a Commodore 64.
See My Recent Projects
Discover how I apply this experience to solve real challenges with modern technologies, AI integration, and scalable architectures.
View Projects